What Is The Boulder Pledge?
A simple, but not always easy, pledge to never do business with or
in any way cooperate with those who send unsolicited bulk email.
Some years ago Roger Ebert (film critic and long-time user of online computer forums)
was speaking on a panel in about online manners at an international trade conference
in Boulder, Colorado. The panel members had been lamenting the scourge of
then, "just a smote in the eye," and Roger came up with the above text, and they
all took the pledge.
Why I Keep The Boulder Pledge
Back in 1996, when Roger Ebert first wrote The Boulder Pledge,
was already considered a major problem. I was already writing and speaking about
it as well. At that time I had collected a folder with a few hundered pages of
from just one month of email, and I would show it to people as an example of the
severity of the problem.
These days I get that much
in a few hours.
The problem is multi-faceted, it is both sociological and technological in its
roots. No solution that addresses only one side of the issue will solve it. There
are many technological solutions being deployed or developed
The Boulder Pledege addresses the sociological aspect of the problem. Indeed, as
Mr. Ebert stated in his 1996 article (see right column),
"If nobody ever buys anything, spammers eventually will quit I hope."
Of course, not everyone will stop buying, and the "spammers" will continue.
The Boulder Pledge is a sociological stand, and as such it will help, but not
cure the problem. I have taken the Pledge because I believe it is
the right thing to do. I also believe there is strength in numbers. If you
can join with me, and the many others who have taken the pledge, together
we will make a difference.
—Bill Weinman, July, 2003
Enough! A Modest Proposal to End the Junk Mail Plague
By Roger Ebert
From the December, 1996 issue of "Yahoo! Internet Life"
IN THIS MONTHLY COLUMN, you'll read the rumblings of a working
journalist who uses the Net several times every day. Online resources
have become such second nature to me, indeed, that I go to my usual
destinations (Cinemania, the CompuServe Show Biz Forum, the Internet
Movie Database) without even making a conscious decision; it's like
reaching for the dictionary. In this new column, the movies and movie
people may occasionally make appearances, but the focus will be the
If the Net is the most useful research tool ever available to a
reporter, it is also the most misleading, dangerous, and seductive.
Every piece of information has to be weighed for possible flaws.
Searches turn up hundreds of sites having nothing to do with the subject
And a remarkable amount of bandwidth is devoted to undergraduates
telling each other they suck. Then there is the tendency to start with a
destination in mind, and end up an hour later and dozens of URLs away.
(I once went online to research Charles II, and concluded my search with
a full-screen picture of a librarian who had the alphabet tattooed on
her back in Garamond Italic.)
For all of its promise and problems, however, the Internet has always
seemed remarkably resilient and forgiving. Until recently.
I opened my AOL mailbox today and found two legitimate messages and 29
examples of Spam. CompuServe is not yet quite so flooded, with no more
than six or seven spams a day. My Internet address is quasi-secret;
concerned about privacy, I have posted only three or four messages to
newsgroups. That's good enough for three or four spams a week.
Junk mail is growing at a frightening rate. I'm convinced it's only a
matter of months until e-mail has been drowned in a sea of noise.
Although it is simple enough to delete one example of spam, it is a
nuisance to delete a dozen, and torture to delete 50. If the junk is not
thrown out daily, my mailbox fills up; after 100 messages, CIS rejects
I have a folder on my desktop filled with spam I've downloaded. It
contains 2.8MB of crap, just from the past month. I am asked to:
- Purchase a unique new product from Japan to fight Caucasian body odor!
- Make money by downloading every e-mail address I can find!
- Save "Sesame Street" by signing a 37K petition and sending it to everyone I know.
- Earn $1 apiece for mailing "our circulars" to "potential customers."
- Lose 10 pounds in 10 days! 20 pounds in 20 days! You set the limit!
- Get "FREE!!! 100s of XXX= SITES!!!"
- "Become a Bulk E-Mailer" in my spare time!
In addition to commercial spam, there is lots of well-intentioned spam
from friends (or from friends of friends, up to six degrees of
separation). This includes countless copies of "humor", tirelessly
circulating the Net, including the story about the guy who creamed
himself on the canyon wall with his jet-powered car. And the inevitable
weekly warning about the "Good Times" virus, a non-existent threat that
has been routinely defrocked for years and still leads a ghostly half-
life in the warnings against it that circle forlornly around the Web.
In the case of the Good Times virus, the warning itself is the virus,
infecting mailboxes with useless but panic-stricken tocsins about what
happened to others. Since it allegedly melted down their hard disks, it
is hard to see how they were able to pass the warning on, but that's
typical of chain letters, which somehow always have backward knowledge
of those who did not heed the call.
Only so many bytes can get in the pipe. The Net is in danger of clogging
with an epidemic of useless information. What can be done? My friend
Andy Ihnatko has programmed Eudora Pro to respond F*** YOU AND ANYONE
WHO LOOKS LIKE YOU! " to any message from proven spam site. (He does not
use asterisks.) Deeply satisfying, yes, but flawed because (1) proven
spam sites change their addresses faster than crack houses, and (2) they
have ingenious ways of deflecting return mail.
The best answer to the Spam Plague lies at the individual level. My
suggestion, which sounds like safe sex, is to simply-but-totally
Last spring I was on a panel about "Bad Manners on the Net" at the
Conference on World Affairs at the University of Colorado. We agreed
that junk e-mail (then no more than a mote in the eye) could eventually
bring the whole cooperative endeavor of online mail crashing to its
ruin. On the spot, I devised the Boulder Pledge, and we solemnly crossed
our hearts, and took it
The Boulder Pledge works by making junk mail
unprofitable. If nobody ever buys anything, spammers eventually will
quit I hope.
End the Plague. Raise your right hand. Read aloud from below. Then, pass
it on. On second thought, don't pass it on.
The Boulder Pledge
"Under no circumstances will I ever purchase anything offered to me as
the result of an unsolicited e-mail message. Nor will I forward chain
letters, petitions, mass mailings, or virus warnings to large numbers of
others. This is my contribution to the survival of the online